The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today’s ultracompetitive marketplace.
“A comprehensive and approachable guide to making a living while following your bliss… Filled with helpful (and attractive) illustrations and easy-to-follow advice tailored specifically to the needs of creative types.” –Lonny magazine
“The book is truly encyclopedic, offering advise and practical examples… Interviews with five eminently successful designers (including Interior Design Hall of Fame members Michael Graves, Victoria Hagan, and Richard Meier) join the nuts-and-bolts information.” –Interior Design
“Mr. Granet has become to decorators what Swifty Lazar was to screenwriters and starlets.” –The New York Times
“Keith Granet’s new book The Business of Design is especially welcome… His Los Angeles company, Granet and Associates, provides management consultant services to some of the best-known architecture and interior design offices in the country.” –AIArchitect.org
“In an industry perceived more for its beauty than its money-making ability, Granet’s book offers the first steps for designers and architects to start, as the title suggests, balancing creativity and profitability… The business advice he imparts could be applicable to any small-business owner.” –USA Today
“Granet’s book isn’t about designing a room– it’s about designing a career– or giving an existing one a better bottom line.” –Veranda.com
“Asking yourself what you would do for work if you didn’t need money can help you choose a career. But keeping your business afloat requires financial savvy. In The Business of Design, Keith Granet interviews architects Michael Graves, A. Eugene Kohn, Richard Meier, and John Merrill to supplement his own years of business knowledge.” — Architect magazine –This text refers to an out of print or unavailable edition of this title.
